Valley Vixen

Valley Vixen

By David Wimsett

The Valley Vixen sex-positive bookshop and adult toy store opened its doors on April 29, 2017 at 3 Elm Avenue in Wolfville. Co-owners Tessa and Max Janes were thrilled with the reception. Tessa said that traffic inside the store on the first day was, “A constant flow.” They had advertised widely and offered special sales for the day. Since then, the shop has been open for regular business and offering unique workshops. So far Tessa says, “Business is going great.”

Max and Tessa are first-time business owners. They each graduated from Acadia University in May of 2017, Tessa with a degree in biology and Max in psychology. They began planning the business while still in school. Their business was assisted through a well-supported crowdfunding campaign which helped launch the shop. Over the course of three months, the campaign garnered over $12,000 of support from community members eager to see Tessa and Max succeed in their business plan.

The shop is stocked with intersectional feminist literature, LGBTQ+ pride supplies, sex toys, and sex peripherals. As a sex-positive bookshop and adult toy shop, there is no pornography on site and anything classified as adult material or merchandise is only available to those 18 years or older. The products and books available are geared towards a wide age range, and the store is aimed at offering an open and positive space where people can ask questions, get advice, and find resources. Visitors to the shop can also speak with the staff who are very well educated and all trained in sexual health and education, counselling, or youth resources. “On one hand, we are retail workers,” said Tessa. “On the other, we are counsellors… educators… community workers.”