By David Wimsett
The Valley Vixen sex-positive bookshop and adult toy store opened its doors on April 29, 2017 at 3 Elm Avenue in Wolfville. Co-owners Tessa and Max Janes were thrilled with the reception. Tessa said that traffic inside the store on the first day was, “A constant flow.” They had advertised widely and offered special sales for the day. Since then, the shop has been open for regular business and offering unique workshops. So far Tessa says, “Business is going great.”
Max and Tessa are first-time business owners. They each graduated from Acadia University in May of 2017, Tessa with a degree in biology and Max in psychology. They began planning the business while still in school. Their business was assisted through a well-supported crowdfunding campaign which helped launch the shop. Over the course of three months, the campaign garnered over $12,000 of support from community members eager to see Tessa and Max succeed in their business plan.